International business: how do you achieve success abroad? This is a question that e-commerce entrepreneurs often ask themselves. The internet is indeed borderless, so why wouldn't you be able to attract foreign consumers with your online shop?

There are also various reasons for foreign consumers to buy products across borders, such as better pricing or a wider range of products. Additionally, not only does your customer base expand when you sell your products or services abroad, but your revenue will significantly increase as well. We see, therefore, that more entrepreneurs are taking the step to put their online shops on the international map. However, that step isn't easily taken… Many aspects come into play that entrepreneurs who aren't well-prepared only discover along the way.

As experts in customer contact, even beyond the borders of the Netherlands, we would like to share our best tips with you. This way, you'll be well-prepared and aware of the challenges, trends, laws, and regulations you will face abroad. But also understand the habits and needs of foreign consumers. For example, we often see entrepreneurs focusing mainly on their ultimate goal: sales.

But did you know that international consumers won't proceed to purchase if you can't offer one crucial component?
International customer contact. In fact, 72% of consumers indicate they are more likely to buy when information before, during, and after a purchase is provided in their own language. Yet, customer service is often one of the last things entrepreneurs think of when they take the step towards international markets. And this is precisely one of the biggest pitfalls. Want to know how we approach customer contact?