Since 2018, there has been an official ban on cold calling. This will become part of the data protection law. In a year and a half, only prospects who indicate willingness to provide a phone number or email address for specific purposes may be contacted. Under the term prospects, both consumers and businesses are included.
Become independent of acquisition
Through strong online positioning, positive referrals from existing customers, and valuable content, organisations often find ContactCare themselves. We then strive, based on these lead details, to assist interested parties in their orientation and decision-making phases. This creates business connections between our organisation and decision-makers and influencers in the field of customer contact. In some cases, an interested visitor might need a brochure, while in another, an appointment might be scheduled over the phone. A prospective client could also visit our office in Amersfoort, meeting the team behind the online environment and exploring the call centre. The consequences of the legal change will primarily be felt within the sales sector, as cold calling is a common method to initiate new customer relationships. Yet, the ban need not pose a threat. We proudly claim to be living proof of a successful organisation that builds a customer base without acquisition. ContactCare executes a unique concept within the call centre world: over the past six years, we have achieved remarkable growth in the area of inbound rather than outbound customer contact. Sharing our stories… with the people who want to hear them.
We believe that the combination of good service and positioning is enough to spark curiosity and then excitement in a target group. We can speak of an extensive customer base without ever having used a push strategy.
This strategy continues in our services. We dare to say no to quantitative outbound campaigns with purely commercial objectives. We collaborate with organisations who are equally convinced that, especially in 2018, the journey of a (potential) customer is central. ContactCare offers service at the moment the customers of the aforementioned organisations need it. This way, the partnerships contribute to business quality. Increasingly, it's evident that the results of inbound lead generation yield better outcomes than cold acquisition. It is the combination of inbound accessibility, human contact, and professional follow-up of leads that results in partnerships and ambassadorship.
